Services

Strategy and innovation for the future

Open Late offers workshops, consultations, and freelance services that put the power in your hands to drive innovative thinking and real results. Every offering is customizable and flexible.

Services

  • Hire Open Late founder Joe DeLuca to drive your marketing efforts from within your organization on a temporary basis. He will apply his extensive experience and set your brand and team up for success.

    Ideal for startups and non-profits seeking comprehensive, strategic marketing leadership.

    • Market Research & Analysis

    • Brand Building & Positioning

    • Go-to-Market Strategy Development

    • Customer Acquisition & Retention

    • Team building and training

  • Flexible, cost-effective project-based support to address specific challenges—or teach you how to tackle them yourself.

    • Digital Strategy

    • Marketing Plan Development

    • Customer Experience Strategy

    • Content Strategy & Development

    • Generative AI for Marketing

    • Pitch Development

  • New to marketing or ready to level up? Joe will provide you with everything you need to know, help you find your niche, develop your resume and portfolio, and strengthen your presentation and strategic skillsets. Supported by ChatGPT

Collaborations

A shared experience to empower teams, these workshops are designed to develop innovative ideas and strategies collaboratively—because commitment comes from involvement. Integrating design thinking and AI.

  • Unlock Your Brand's True Self: Dive deep into the heart and soul of your brand and discover its authentic truth, values, and personality to connect emotionally with your audience.

    Perfect for any organization, product, or service that needs to break through the noise and connect.

    Includes:

    • Proven branding & positioning strategies

    • Design thinking and creative discovery

    • Unique exercises tailored to your culture (e.g., storytelling, improv, poetry, and tarot)

    • Use of generative AI to accelerate thinking

  • Activate Your Audience: Transform how your audience interacts with your brand at the moments that matter through. We will craft a detailed map of your customer's journey from initial awareness to loyalty, pinpointing engagement opportunities.

    Perfect for those looking to optimize their customer, membership, or patient support experiences

    Includes:

    • Rapid research and empathy mapping

    • Persona development

    • Current and future-state journey design

    • An actionable engagement plan containing content, channel, and measurement

  • Design Your Future Growth: Go beyond the constraints of current thinking and biases by envisioning what’s next like never before. Using generative AI tools like ChatGPT and Midjourney, we will imagine future scenarios and conditions, then design futuristic products and services destined for those new realities.

    Perfect for any organization that wants to get ahead and understands the value of futures thinking.

    Includes:

    • Imaginative future scenario planning

    • Designing and assessing innovative future products and services

    • Prioritization and roadmapping future opportunities

    • Use of generative AI tools, including ChatGPT and Midjourney

Let’s do something great together.